Case Study: InvestSMART

by Rozhin Kardan



With over one million users, InvestSMART is the leading source for investment research in Australia. We helped InvestSMART revamped their ageing software systems.


We aided InvestSMART's digital transformation success through our persistent practicality during the development process.


How we helped


Through custom software, Synic software redesigned their entire backend system, admin panel, as well as implementing a well-designed and user-friendly website.


The backend system consisted of over 200 entity-relationship tables, processing and importing of over 1M new financial data per day from over 10 stock exchanges worldwide and implemented public and private API to access this financial data and research insights for InvestSMART.


Synic Software also helped build InvestSMART’s secure portfolio manager and health check tools that store investors’ and stockbrokers’ sensitive financial information.


In addition, with our custom software solution, InvestSMART was able to transition their legacy business model into a subscriber-based business model that supported both monthly and annual subscriptions for their 3 business arms.


The project has been ongoing for the past several years and is still ongoing. For this project, we took a 3-phased approach: 

PHASE 1: Discovery


During the first step - the discovery phase of the project, our development team focused on requirements gathering, not only focusing on their business strategic requirements but also their branding and compliance requirements as well. From there were able to break down the project into smaller pieces, allowing us to create iterative prototypes for the client to visualize and approve of. When we took on the project, InvestSMART already had existing code for us to work with, see figure 1.





InvetSMART website in 2013

figure 1

PHASE 2: Concept


During the second stage of the project, the team went about delivering value to the brand by adding functional features to the website.





InvestSMART website in 2014figure 2





PHASE 3: Implementation 

During this phase, we split our focus between continually improving the functional aspects of the system, performance and user experience optimizations. With the core of the system now complete, it is now ready for further client to expansion.



InvestSMART website in 2018Figure 3



The main challenge was the heavy workload which involved securing the database. Behind the scene work was intended to be done in a way that does not break any already existing elements.


Also, we had to make sure that we met the expectation of the end-user during our process of developing the web application.



"I had a positive experience working with the Synic Software Company. I was really impressed by how well they understood my needs. They put my web application together within the deadline and on budget.I’d recommend using Synic software web application solutions to anyone seeking a functional web application development or wanting to revamp their existing one."



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