Blogs

The latest in tech, brought to you by our in-house specialists.

Should You Outsource Your Digital Marketing?

By Bianca |

If you haven’t tried any digital marketing yourself As above, with so much information available online, getting started for free is a piece of cake! If you’re lacking in basic computer skills, ask a pal to help you set up a basic Facebook business page and show you how posting works. Don’t lose heart if it feels challenging at first; it’s always a learning curve. Those first baby steps can have big returns, and maybe you’ll find that it works for you for your short-term needs, to handle it yourself.

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What is it like being a developer?

By Bianca |

I don’t know about you, but the world of development seems like some kind of mysterious entity. The raging gibberish, disjointed words clattering across the screen. The people that actually understand it, some kind of other species, belonging in the future or maybe a really decent sci-fi movie. Perhaps developers could have defeated The Thing.

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This is the One Thing Every Small Business Owner Should Know

By Bianca |

Everyone’s trying to sell you something. You know that. Even blogs like this one-- I am being paid, after all. My manager and I had a brief back-and-forth about the topic of this blog. She’s keen on linking it back to something we can convert from. Marketing services. Copywriting. Software development. I disagree.

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The Future of Digital Marketing, and What You Can Do About It

By Bianca |

I hate the word ‘omni-channel.’ It’s self-important and catchphrasy. But you know, I’m in the business of SEO, so I’ll just say it again… omni-channel. It means integrating different methods of shopping available to consumers. I.e., presence across multiple platforms.

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How to keep your remote teams productive

By Bianca |

It’s becoming increasingly less common that employees nowadays want to stay that way; a 40-hour workweek worker. They strive for more, whether it’s in their personal lives, power over their use of time, financial compensation or stimulation. They’re not content just being the middleman. If you wouldn’t be happy in their shoes, how could you expect them to be? We’re all human, after all. And many humans have televisions, and social media, and Tony Robbins YouTube videos.

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Powerful Sports Software Applications

By Bianca |

IoT can also provide insight on conditions in which injuries tend to occur, which can inform pivots. More sophisticated tech can automate video analysis from playback to annotate gameplay and identify areas of vulnerability.

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NFT in Layman’s Terms

By Bianca |

Can I create my own NFT? Sure, go ahead. First, you need to decide which blockchain you want to issue your NFT. Ethereum is the most popular, but there’s Binance Smart Chain, EOS, Tron and more. Check out the marketplace you’re interested in listing on, as you’ll need to make sure that the blockchain you choose is compatible with the platform.

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The Lasting Impact of Artificial Intelligence in Business

By Bianca |

Merriam-Webster defines Artificial Intelligence as a branch of computer science dealing with the capability of a machine to imitate intelligent human behavior. There are no true overnight successes. Some would be surprised to know that Artificial Intelligence was first founded as an academic discipline in 1955. The abstract of AI in our minds tends toward the futuristic; we’re hearing the murmurings, we’re seeing the basics, but we’re not quite there. But the real roots of AI lie in the past and its actuality, like all sciences, is a constantly unfolding process.

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Do you really need a Scrum Leader and a Project Manager?

By Bianca |

The complexity of a software project demands efficiency. Deviations and additions add up, meaning you need leaders who are able to prioritize core objectives. If you’re not in the software industry, the value of and difference between a Scrum Leader and Project Manager may be alien to you. Enough mumbo-jumbo, let’s dive in. Lots of companies use ‘agile’ to complete a project or commission. It’s a methodology based on four principles: Responsive evolution > following a plan Person > process Collaboration > negotiation Working deliverables > writing everything down

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Cryptocurrency in Layman’s Terms

By Bianca |

What is Cryptocurrency? Crypto = the art of writing or solving codes Currency = a system of money in general use Put ‘em together, and you’ve got a digital currency, encoded for security. Look, we did say ‘layman.’ There are 5000+ cryptocurrencies now available online. We’re sure you’ve heard of some of them. From Bitcoin first becoming available in early 2009 to the popularized phenomenon of Dogecoin, the term ‘cryptocurrency’ is now colloquial. The market-wide cap is now valued at over $USD2 trillion.

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Native, Hybrid and Web Apps - What’s the Difference?

By Bianca |

When you first wade into the world of mobile app development, it can feel a little overwhelming. There’s just a lot of jargon and flashy competition. Part of our mission at Synic is to make tech accessible by breaking it down and taking care of projects, from end-to-end. Believe it or not, mobile app development IS scalable, and quickly becoming an essential tool for businesses. Worldwide, mobile traffic has overtaken desktop traffic, and in the United States, it’s already at a fairly even split. Here, we’re going to tell you a little bit about native, hybrid and web apps. We’ll break down what they actually are, the differences, pros and cons.

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Ways to Improve Your Brand Loyalty

By Bianca |

The ultimate aim of a business is profit and growth, year in, year out. A key part of this is keeping your customers around long enough to double dip. AKA retention. Loyalty is something different altogether; your customers stick around out of more than just necessity. You’ve facilitated a relationship where they feel or think fondly of your brand. You’re who they come to for their needs, to spend their hard-earned or inherited money and more importantly, to spend their time. When they don’t stay to play, it’s called churn. The percentage of your customers who don’t come back. Like any business stat, it’s a clue you can put into context to better understand where you’re thriving, and where you’re less healthy.

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