At Synic, we take particular pride in working with partners that pursue a higher purpose. 


Shop with M™ was one such business. 


The founder’s vision is for sustainable consumption to be the status quo in everyday life.
The objective of our commission was to develop an online platform as an immediate resource for sustainable choices. Ease of access and information are paramount for conscientious consumption to tick over into the mainstream. The app we made would allow users to search and find sustainable living options. We were delighted to have the opportunity to make our own contribution to M’s greater concept.  


 Eligibility for listing on the app is determined by 5 Factors of Sustainable Consumption:
Owners of sustainable brands must have values that align with the above to qualify for inclusion. In addition, only approved businesses who manufacture and sell ethically made products are featured on the platform. 


Our Process
Web development






The greatest limitation we faced was maximizing our output while working within a lower budget. This was a particular challenge as the client wanted not just a custom app but a custom website as well. In order for us to maintain the integrity of the budget, we needed to work closely and collaboratively on a series of solutions that would have the least impact on the final product. 




One of these solutions included purchasing design elements for the website from Themeforest. This enabled us a head start on customization, and greatly reduced the overall cost of the project, which was appreciated by the client. Adjustments to the base theme were made with respect to the client’s brand ideology. 


The client opted for a signature blue color to evoke serenity and peace.




We placed particular emphasis on productivity, introducing features that allowed our client to optimize her business operations.


We built a custom Content Management System, allowing administrators to manage content within the website. Most of the content shown on the website is managed in-house by the client.


When Brand applications are submitted, the client receives a notification to review and approve or reject the application. Upon approval, the brand can be listed either manually or through a single button click-through which custom maps, pulling data from the application and the brand. These custom maps are also able to be configured by the business admin. 


App development






The goal was to get a usable app completed as fast as we could, within budgetary constraints. We chose to use Ionic Framework for app development, as we were able to work with one single code base for both iOS and Android.






The mobile application has two core demographics; sustainable business owners, and customers who are eager to learn about sustainable brands. The app needed to be serviceable to both these groups.


Business owners are able to submit their application through the mobile application to have their retail business listed.


Consumers are able to find listings nearby through a map-based search page.

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